Marketing Officer

Employment Type: Full-Time

Level: Mid Level

Workstation: On-Site / Kuleshwor, Kathmandu

Working Hours: 9:30am to 5:30pm / Sunday – Thursday

Application Deadline: 10th June 2026

Salary Range: NPR. 30,000/- to 35,000/-

Job Summary

The Marketing Officer is responsible for the day-to-day execution of Aloi’s marketing activities, with a strong focus on social media management, content creation, and digital presence. This role requires a self-starter who can independently manage Aloi’s brand across channels, produce engaging content, and ensure consistent and timely delivery of marketing outputs.

Key Responsibilities:

Social Media Management
- Manage and grow Aloi’s social media presence across all active platforms (e.g., Instagram, LinkedIn, Facebook, TikTok), including daily monitoring, posting, and community engagement.
- Develop and maintain a monthly social media content calendar aligned with Aloi’s campaigns, product updates, and key dates.
- Create platform-appropriate content, including graphics, short-form videos, captions, and stories, that is visually consistent with Aloi’s brand identity.
- Monitor social media performance metrics (reach, engagement, follower growth) and report monthly summaries to line manager.
- Respond to comments, messages, and community interactions in a timely and brand-appropriate manner.
- Stay updated on social media trends, platform algorithm changes, and emerging content formats, and apply relevant learnings to Aloi’s channels.
Digital Presence and Basic Performance Tracking
- Keep Aloi’s website content up to date, including updating landing pages, blog posts, and promotional banners as needed.
- Assist with basic SEO tasks such as meta descriptions, image alt text, and keyword-informed content writing.
- Monitor and compile basic digital performance reports across social media and email channels, flagging trends and suggesting improvements.
- Support the execution of email marketing campaigns including drafting, scheduling, and basic list management.
Brand Consistency
- Ensure all marketing materials — digital and offline — adhere to Aloi’s brand guidelines in terms of visual identity, tone of voice, and messaging.
- Flag any inconsistencies in brand representation across channels and work to resolve them.
- Assist in the preparation of offline marketing materials such as flyers, banners, and event collateral as needed.
Cross-functional Collaboration
- Coordinate with the Operations team to align marketing activities with product launches, events, and organizational milestones.
- Support the tracking of basic marketing expenses and budgeting.
- Assist in identifying partnership or sponsorship opportunities and preparing initial outreach communications.

Qualification and Experience:

Bachelor’s degree in Marketing, Business, or a related field.
2–3 years of experience in a marketing, or social media management role.
Hands-on experience managing social media platforms for a brand or organization.
Proficiency with design tools such as Canva, CapCut or similar.
Good written communication skills .
Familiarity with social media analytics and email marketing tools.
Ability to work independently, manage time well, and juggle multiple tasks.
Comfortable taking initiative and working without close supervision.
Ability to plan and manage a content calendar and meet deadlines consistently.

Company Benefits: